
In December 2023, I designed an independent hangtag for TANS Inc.'s collaboration project with the Taiwanese functional apparel brand WISDOM, aiming to highlight the high-end technology and premium materials of the clothing line.
At that time, I proposed using mountain huts at high altitudes as the design concept, which led me to reflect on the relationship between a mountain hut and a studio. A mountain hut serves as a resting place for climbers on the slopes of high mountains, and climbing itself is a process of challenging oneself and overcoming difficulties. Similarly, in a studio, product development is akin to climbing a mountain—facing various challenges along the way. Despite the numerous obstacles encountered, the team perseveres and achieves each goal. This is reminiscent of junipers standing firm against harsh winds and cold at the summit. Though they may not be the most beautiful plants, they stand tall and resilient in the desolate heights.
2023年12月我替服裝公司TANS inc與台灣機能服飾品牌WISDOM的合作計畫設計獨立吊牌,以展現此款服飾的高端技術及高級用料。
當時提議以高海拔上的山屋作為設計概念,於是我開始思考山屋與工作室之間的關係,山屋是在高海拔的山腰上供山客休息的地方,而登山本是一項挑戰自我、克服困難的過程。
對於一間工作室而言,開發產品會遇到的困難就像登山一樣,途中會遇到的種種難關不言而諭,但夥伴們依舊堅毅的完成每項目標;就像在山頂上的圓柏用頑強的姿態抵抗強風與天寒,不是最美麗的植物但在寥人的高峰上亭亭玉立。



The design of this label is inspired by the concept of salmon migration, integrating this idea into a label created as part of a sustainable recycling program. The collaboration partners include Shin Kong Textile, Li Peng Enterprise, and the packaging bags produced by the company.
此款標籤的圖案靈感來自於鮭魚迴游的概念,將概念帶入永續可回收計畫中設計出的標籤,合作對象有新光紡織、台灣力鵬,以及公司出產的包裝袋。



